Why work
with me?
I am a brand builder with more than 5 years of experience, who helps entrepreneurs reveal their strengths through marketing and content. I have guided businesses and startups through the process of developing, implementing and monitoring marketing strategies.
I am here to create a brand that resonates with your audience and makes them confident to trust you. My passion is finding a business growth point and unraveling it using market and target audience research. I believe that a solid strategy should be the guiding force of an organization, influencing every decision made.
If I work with you, we will examine every part of your company’s brand and communication, from the vision and mission to your website and social media presence to make sure it creates the holistic picture and persuasive story. This approach leads to better results for everyone involved: the business owner; the team members tasked with executing the strategy; and ultimately all of their customers.
You are an entrepreneur because you want to make change happen in the world around you, and I believe that if you’re willing to put in the work, anything is possible!
Skills:
-
Languages:
Ukrainian (native) Russian (native) English (advanced) -
Content:
Text Writing Video Editing (Movavi) Graphics (Figma, Canva) Landing Pages (Tilda, Vigbo, Readymag) -
Adv Tools:
Google Ads Facebook Ads -
Analytics:
Google Analytics Google Tag Manager Facebook Analytics Facebook Pixel
Main achievements:
- launched a profitable travel startup during the pandemic and turned a profit while having 50 subscribers on Instagram;
- built a non-profit organization (as a co-creator) that provided support to more than 2000 clients in 4 months;
- have been leading a team of 20+ and organizing communication with over 500 volunteers;
- played a key role in the development of a CRM system;
- created a positive image for a new affiliate organization from the ground up.
Experience:
Obiimy,
Psychological Support Center
Co-Owner,
Brand and Product Strategist
Created a nonprofit Psychological Center during the war. Gathered around more than 500 volunteers and led a team of 20+ people. Together we helped more than 2000 people in 2 months.
- Successfully developed a product concept based on deep understanding client’s needs and competitor’s research;
- Organized team’s workflows;
- Created and implemented quality control procedures;
- Led a team of 5 in the development of a CRM system, successfully launching the product in 2 months;
- Created and executed a brand strategy that resulted in an increase of a conversion rate;
- Worked with team to improve the product based on customer feedback;
- Implemented changes to workflow according to feedback.
02.2022 - 08.2022
Case studyTraforce
Affiliate marketing platform
Marketing Communication Manager,
Head Of Media Buying
11.2020 - 12.2021
Case studyKukuha Tour
Travel Startup
Co-Owner,
Brand Communication Manager
08.2020 - 01.2022
Case studyMarkline
Digital Marketing Agency
Digital Marketing Manager
Created turnkey landing pages for clients lines, resulting in an increase in conversion rates;
Generated leads by running Facebook and Instagram ads targeting users based on interests, demographics, and behaviors;
Managed and executed effective search campaigns on Google, resulting in an increase in conversion rate;
Utilized Google Analytics, Tag Manager and Facebook Pixel to track user behavior and create targeted marketing campaigns;
Created and executed a content for telegram channels @skidki_kiev and @blackfriday_ua
11.2020 - 05.2021
Family Office
Event Marketing Agency
Project Communication Manager
01.2020 - 11.2020
Case studyECMI Ukraine Programme
Non-profit public organization funded by the German Ministry of Foreign Affairs
Marketing Communication Manager
09.2018 - 03.2019
Case studyIT Club
Event Agency for IT Companies
Event and Communication Manager
- Organized 9 events in Kyiv, Kharkiv, Lviv and Vinnytsia in 3 months.;
- Successfully engaged 12 new teams in Kharkiv, 3 teams in Kyiv, 2 teams in Vinnytsia and 1 team in Lviv.;
- Engaged partners for the loyalty program and the gift fund;
- Assigned tasks and oversaw performance to ensure quality standards were met.
04.2018 - 09.2018
Freelance
Marketing analyst
- Successfully built marketing funnels;
- Based on the research, created social media strategies;
- Created and adapted content for social media;
- Analyzed target market and competitors on regular basis;
- Developed, launched and optimized ad campaigns (Vkontakte);
- Edited articles for grammar, style, and clarity;
- Managed a team of translators to ensure that all texts were translated accurately and on time;
- Conducted market research of the TV, radio and outdoor advertising market by hidden communication with competitors to understand their strategies;
- Assigned tasks to developers and updated website content using WordPress.
09.2016 - 04.2018