Hi! I'm a Ukrainian marketing strategist with over five years of experience. I've worked with a wide range of companies to help them create cohesive strategies that consider both brand and financial issues.

I am currently looking for an opportunity where I can use my expertise in developing strategies that impact developing and promoting products and services.

I am convinced that with the right strategies in place, we can change the world by making positive impacts via marketing and content so people live according to their personal ethical values.

Skills:

Experience:

Obiimy,
Psychological Support Center

Co-Owner,
Brand and Product Strategist

Created a nonprofit Psychological Center during the war. Gathered around more than 500 volunteers and led a team of 20+ people. Together we helped more than 2000 people in 2 months.

  • Successfully developed a product concept based on deep understanding client’s needs and competitor’s research;
  • Organized team’s workflows;
  • Created and implemented quality control procedures;
  • Led a team of 5 in the development of a CRM system, successfully launching the product in 2 months;
  • Created and executed a brand strategy that resulted in an increase of a conversion rate;
  • Worked with team to improve the product based on customer feedback;
  • Implemented changes to workflow according to feedback.

02.2022 - 08.2022

Case study

Traforce
Affiliate marketing platform

Marketing Communication Manager,
Head Of Media Buying

Marketing Communication Manager,
Head Of Media Buying

Developed a clear, structured and transparent work processes for the media buying team to facilitate scaling of budget and team size.

  • Organized and oversaw communication with the partner events.;
  • Promoted the company on the relevant platforms and review sites, which resulted in brand awareness increasing;
  • Successfully negotiated with advertisers of the telegram chat @dating_traf, organized advertisement offers.;
  • Created and presented the offer to the audience, which included a quality check, technical configuration, detailed description, creation of a cover, and making a post on the Telegram channel;
  • Managed the media buying department, which included assigning tasks and overseeing performance, budgeting, managing analytics and accounting and writing the case studies;
  • Created and executed lead generation strategies, including developing campaigns on Propeller Ads, TacoLoco;
  • Organized the creation of content across various channels.

11.2020 - 12.2021

Case study

Kukuha Tour
Travel Startup

Co-Owner,
Brand Communication Manager

Launched a profitable travel startup during the pandemic.
Developed a business concept and formed a brand strategy with an emphasis on long-term communication.
Turned a profit while having 50 subscribers on Instagram.

  • Successfully developed business strategies by conducting competitive analysis, target market analysis, and product creation;
  • Developed and implemented a communication/promotion strategy which increases brand awareness and trust;
  • Managed all social media accounts;
  • Created and executed a content calendar by regular content creation (photo, video, stories, etc);
  • Successfully created and maintained website on Tilda, including landings for each tour and packing checklists;
  • Developed online strategy to increase brand awareness through SEO keywords research & analysis, resulting in a growth in organic search traffic.

08.2020 - 01.2022

Case study

Markline
Digital Marketing Agency

Digital Marketing Manager

Created turnkey landing pages for clients lines, resulting in an increase in conversion rates;
Generated leads by running Facebook and Instagram ads targeting users based on interests, demographics, and behaviors;
Managed and executed effective search campaigns on Google, resulting in an increase in conversion rate;
Utilized Google Analytics, Tag Manager and Facebook Pixel to track user behavior and create targeted marketing campaigns;
Created and executed a content for telegram channels @skidki_kiev and @blackfriday_ua

11.2020 - 05.2021

Family Office
Event Marketing Agency

Project Communication Manager

Twice helped with business-model changing during the COVID-19 and created a successful SAAS-strategy.

  • Managed website content updates on a daily basis, ensuring all information is accurate and up-to-date;
  • Created and executed a content plan;
  • Assigned tasks to a team of 5 journalists and 1 front end developer;
  • Edited articles according to the TOV while also providing feedback to authors;
  • Established relationships with key stakeholders and organized regular check-in meetings to ensure alignment on objectives;
  • Successfully created and implemented a new communication strategy that increased customer engagement;
  • Delivered high-level presentations to clients, conveying complex information in a digestible manner;
  • Maintained strong relationships with clients by promptly addressing any concerns and keeping them updated on project status;
  • Together with Event Manager planned and executed 5 offline events and 3 online events since January;
  • Developed media plans and created offers considering client’s goals.

01.2020 - 11.2020

ECMI Ukraine Programme
Non-profit public organization funded by the German Ministry of Foreign Affairs

Marketing Communication Manager

Successfully developed and implemented a communication strategy that created a positive image for a new affiliate organization from the ground up.

  • Managed the development of all marketing collateral according to the brand book;
  • Coordinated with outside vendors, including printers and photographers, to complete projects on time and within budget;
  • Wrote and edited texts for a wide variety of marketing collateral, including website content, brochures, white papers, case studies, blog posts, email campaigns and social media content;
  • Created and executed communication strategies for 2 projects that resulted in an increase of brand awareness and trust;
  • Successfully created awareness for events through online channels (partner websites and social media);
  • Managed the company Facebook page.

09.2018 - 03.2019

Case study

IT Club
Event Agency for IT Companies

Event and Communication Manager

  • Organized 9 events in Kyiv, Kharkiv, Lviv and Vinnytsia in 3 months.;
  • Successfully engaged 12 new teams in Kharkiv, 3 teams in Kyiv, 2 teams in Vinnytsia and 1 team in Lviv.;
  • Engaged partners for the loyalty program and the gift fund;
  • Assigned tasks and oversaw performance to ensure quality standards were met.

04.2018 - 09.2018

Freelance

Marketing analyst

  • Successfully built marketing funnels;
  • Based on the research, created social media strategies;
  • Created and adapted content for social media;
  • Analyzed target market and competitors on regular basis;
  • Developed, launched and optimized ad campaigns (Vkontakte);
  • Edited articles for grammar, style, and clarity;
  • Managed a team of translators to ensure that all texts were translated accurately and on time;
  • Conducted market research of the TV, radio and outdoor advertising market by hidden communication with competitors to understand their strategies;
  • Assigned tasks to developers and updated website content using WordPress.

09.2016 - 04.2018